Jhonny Alvarado

Corazón de Jesús belongs to the Alvarado Fonseca family, who founded the micro mill in November 2015 with a simple goal: to improve coffee quality. Their family business focuses on specialty coffee from the Chirripó micro-region, framed by Chirripó Mountain — the highest peak in Costa Rica — and Cerro de la Muerte.

2021
Brunca, Costa Rica

The Alvarados built their farms gradually, piece by piece, in an area that wasn't traditionally seen as good coffee-growing land. What started as John Alvarado's effort has become a passion passed down through the family.

Brunca hasn't always had a strong reputation for quality coffee. But over the past decade, sub-regions like Chirripó, along with micro mills like the Alvarados', have changed that. The region's coffees are now recognized for their quality, backed by producers who bring real dedication and passion to the work.

That same dedication drives the family's approach: farming in harmony with the environment while delivering something distinct to the consumer. The Alvarados built their farms gradually, piece by piece, in an area that wasn't traditionally seen as good coffee-growing land. What started as John Alvarado's effort has become a passion passed down through the family.

Today, the mill is run by John Alvarado and Katthya Fonseca, along with their children — Jhonny, Marylin, Eva, Abraham, and Jhoel. Jhonny and Marylin lead the project alongside their father, handling administration and pushing for new ideas to improve quality each harvest. Their siblings Eva and Abraham manage quality control on the farm and during processing. Together, this next generation has become central to Corazón de Jesús — bringing fresh energy and a clear vision for where the mill is headed.

The mill is also part of the Bandera Azul program, which recognizes producers committed to sustainable practices — particularly around environmental conservation and water management.

Those are things we value too, so Sweet Bloom has purchased coffee from the Alvarado family for six seasons now, and that relationship has grown beyond a simple buying arrangement. Jhonny even traveled to visit us for a Meet the Producer event, giving our team and customers a chance to hear directly from him about the farm, the family, and the work behind every harvest.

Sweet Bloom has purchased coffee from the Alvarado family for six seasons now

OUR CURRENT RELATIONSHIP

1Spot purchase

“Spot” is coffee in an importer’s inventory they have not sold. When we need to fill gaps in our contractual and relationship purchases, we buy spot. Of course, we are always open to spot becoming relationship purchases, and sometimes they do.

2Contract purchase

Most of our purchases are contractual, meaning we have made a commitment to purchase the coffee before it arrives in the US. In general contracts are meant to build security for the producer and importer, and to help us make sure we have the coffee we need to share with you.

3Repeat purchase

We are proud of the fact that many of the coffees we purchase are repeat purchases, and have been for years. Most producers, especially from Central and South America, can count on us purchasing their coffee year after year.

4Visits

We’ve met, and have an ongoing relationship with the producer. At a minimum, they have visited us at Sweet Bloom, or we have visited them on the farm. As the relationship deepens, we build our understanding of:

1) challenges faced from one year to the next
2) sustainability practices on the farm
3) how the farmer is caring for their staff
4) ways in which we can support projects the farmers have implemented on the farm and in the community