Bloom to Bloom
All coffee begins with a bloom: an elegant, fragrant white flower. Exceptional coffee, freshly roasted and ground, blooms again when infused with hot water - equally fragrant and even more complex. We care deeply about everything in between these two blooms, from the producers to precision roasting. Our passion for this craft ensures the end result - what’s in your cup - is as beautiful as its beginning.
The Heart of Sweet Bloom
Perhaps the strongest model for buying coffee ethically and sustainably is the direct trade/relationship model. A typical approach by roasting companies is to send a company representative to a farm to visit the producers, and negotiate a price for their coffee (usually well above market price). A relationship is created, and ideally, the roaster purchases from this farm year after year. Some roasters do this very well, and we have great respect for those who follow a transparent and consistent model.
But even with the best and most transparent direct trade models, there remains a disconnect between producers and end consumers – those who enjoy drinking their coffee. After all, it is typically one or two employees of a roasting company who get to travel to origin. And the stories of their travels only go so far.
Sweet Bloom’s direct trade model turns the tables on who visits whom.
We bring representatives of the farms we buy from to Sweet Bloom's roasting facility. We host “Connect with the Producer” events for our wholesale and retail customers and learn about the farms and surrounding communities from the producers themselves. The representatives have the opportunity to visit Sweet Bloom’s local accounts and experience first-hand how their coffee is being served and enjoyed. Our vision is to create tangible relationships with producers that extend well beyond "origin trips."
The heart of Sweet Bloom is to connect, in a very meaningful way, the producer with the end consumer.
In 2013, after ten years in the specialty coffee industry, Andy Sprenger returned with his family to his home town of Lakewood, Colorado to start a new chapter in his coffee career. He brings a wealth of sourcing and roasting knowledge and titles such as two-time US Brewers Cup Champion, Runner-up in the World Brewers Cup Championship, 2013 US Aeropress Champion, and Runner-up in the 2014 US Cup Tasters Championship.
Andy is building a team of coffee professionals who care deeply for their craft, producers, and for those that buy, sell and drink Sweet Bloom Coffee.