Felix Zaragoza

Farm: Llano Encinal
Years Purchased: 2
Pounds: 1,217 lbs
Payment to Origin: $8,767


Felix grows his coffee high in the hills of San Lucas Zoquiapam on his farm, Llano Encinal.

2025
Oaxaca, Mexico

Felix's hope is simple: that the next generation gets more opportunities than he did.

Felix Zaragoza is a young coffee producer whose life has been shaped by hard work and an unwavering commitment to his family and coffee. He never had the chance to attend school — everything he knows about coffee, he learned by doing, spending his days on his farm, Llano Encinal, since he was young.

Felix is a father of six, and coffee is the backbone of his household. Years of steady effort have let him build a better life for his children, and his hope is simple: that the next generation gets more opportunities than he did.

At Llano Encinal, coffee production is a family affair. Felix's wife and children support every stage of the process, from picking to processing, and together they keep experimenting — refining their washing process, trying new methods — always looking for ways to improve the quality of what the land gives them.

Always Looking for Ways to Improve

OUR CURRENT RELATIONSHIP

1Spot purchase

“Spot” is coffee in an importer’s inventory they have not sold. When we need to fill gaps in our contractual and relationship purchases, we buy spot. Of course, we are always open to spot becoming relationship purchases, and sometimes they do.

2Contract purchase

Most of our purchases are contractual, meaning we have made a commitment to purchase the coffee before it arrives in the US. In general contracts are meant to build security for the producer and importer, and to help us make sure we have the coffee we need to share with you.

3Repeat purchase

We are proud of the fact that many of the coffees we purchase are repeat purchases, and have been for years. Most producers, especially from Central and South America, can count on us purchasing their coffee year after year.

4Visits

We’ve met, and have an ongoing relationship with the producer. At a minimum, they have visited us at Sweet Bloom, or we have visited them on the farm. As the relationship deepens, we build our understanding of:

1) challenges faced from one year to the next
2) sustainability practices on the farm
3) how the farmer is caring for their staff
4) ways in which we can support projects the farmers have implemented on the farm and in the community