Jorge Rojas Gesha

Jorge Rojas Gesha

gesha variety

Tolima, Colombia

fruity pebbles, lime, passion fruit

washed process

This gesha lot from Jorge stands out for its fruity pebble like aromatics and tropical fruit notes like lime and passion fruit!

Archived: 04.20.26

Experience

Comfort

Adventure

Roast Level

Light

Medium

Jorge Rojas

PRODUCER

since 2025

RELATIONSHIP

1850 masl

Elevation

Jorge always had a bent for quality and sustainability and is one of few producers who grows very high end coffee organically.

After third grade, Jorge dropped out of school and began his early career in coffee. Sadly, he lost his father when he was twelve, so he and his mom took over operation of the farm. He always had a bent for quality and sustainability and is one of few producers who grow very high end coffee organically.

So it is a joy to welcome back not one but two special lots from Jorge. This specific lot is a gesha and it stood out on the cupping table for its fruity pebble aromatics and elegant floral and tea like qualities. If you love the traditional washed gesha profiles first discovered in Panama, you will love this gem.

Brew It

ORIGAMI AIR

RATIO 1:17

COFFEE 18g

WATER 305g

TDS 1.32%

GRIND 1200 microns

Espresso

COFFEE IN 17g

ESPRESSO OUT 38g

BREW TIME 24-26s

Transparency

1Spot purchase

“Spot” is coffee in an importer’s inventory they have not sold. When we need to fill gaps in our contractual and relationship purchases, we buy spot. Of course, we are always open to spot becoming relationship purchases, and sometimes they do.

2Contract purchase

Most of our purchases are contractual, meaning we have made a commitment to purchase the coffee before it arrives in the US. In general contracts are meant to build security for the producer and importer, and to help us make sure we have the coffee we need to share with you.

3Repeat purchase

We are proud of the fact that many of the coffees we purchase are repeat purchases, and have been for years. Most producers, especially from Central and South America, can count on us purchasing their coffee year after year.

4Visits

We’ve met, and have an ongoing relationship with the producer. At a minimum, they have visited us at Sweet Bloom, or we have visited them on the farm. As the relationship deepens, we build our understanding of:

1) challenges faced from one year to the next
2) sustainability practices on the farm
3) how the farmer is caring for their staff
4) ways in which we can support projects the farmers have implemented on the farm and in the community